PROJECT

GALLERY

Information and technology are the rocket fuel for my current obsession with creating digital strategy and results-driven websites. Yet, the underlying art of weaving aesthetics and words together to persuade, educate, connect, and create value for my clients has always been at the heart of my work.
Here’s a glimpse of my advertising history from over the years.

PROJECT

GALLERY

Bacchus Press

BACCHUS PRESS. One of the great printing companies in the San Francisco Bay Area, Bacchus Press has the highest reputation as one of the most respected and dependable authorities in printing. With a passion for servicing non-profits as well as top agencies, I worked with a copywriter to showcase their printing prowess while promoting causes that they believe in. These ads tied their dedication to quality printing to raising awareness for ethical causes – racial discrimination, world hunger, child abuse among many others.

Hudson Grace

Hudson Grace email campaign and web pages

Hudson Grace. The product line at Hudson Grace focuses on luxury items for home decor and serveware, tabletop, and barware for entertaining. Working within their existing brand guidelines, I refined their digital materials as the focal point of their effort to upgrade the look and feel. I created materials that better conveyed the easy, California/European vibe they sought. Analytics showed immediate success in email click-through rates.

RH (formerly Restoration Hardware)

RH formerly Restoration Hardware

RH, Formerly Restoration Hardware. As a Senior Graphic Designer at RH, I worked to realize the vision RH had taken on to rebrand and redefine what used to be Restoration Hardware as RH, a top-tier luxury brand. I helped create retail signage throughout new galleries and specific inspirational signage throughout the corporate office. I helped refine logos and menus for the Dining Room at the RH Guesthouse in Manhattan and the Palm Court Restaurant in San Francisco, signage indoor and outdoor, and many specific packaging needs for Guesthouse, defining new Guesthouse brand guidelines. I created upgraded retail packaging standards for the US and new standards for the UK and EU expansion. I conceived new brand templates for product information for use, installation, and legal compliance, both digitally and printed.

DELL TECHNOLOGIES

DELL TECHNOLOGIES. As a Senior Art Director at SolutionSet, I worked on various campaigns, including Dell Technologies. This brochure is one of many I created within Dell brand guidelines. In addition to these brochures, I created many business-to-consumer email campaigns and corresponding landing pages.

Alaska Fresh Ketch

ALASKA FRESH KETCH | ALASKAN CHEF’S TABLE. Established in Ketchikan, Alaska, Baranof Excursions provided many luxury sightseeing tours around Ketchikan, including several culinary excursions. Their popular Alaska Fish House restaurant is right on the water, so you get the option of a private dinner in the restaurant, a fishing tour, and having a private chef prepare fish outdoors. I created excursion rack cards for cruise ships, a recipe booklet, a small website, and many materials to promote Ketchikan tours and to ship fresh frozen Alaskan fish bringing an Alaskan delicacy home to be savored after their trip.

Levi Strauss & Co.

LEVI STRAUSS & CO MULTI-BRAND SALES CATALOG. Part lookbook, part catalog, this book captured the look yet provided functional ordering pages for Tier II and III retail clients. It was a coveted resource for many salespeople since it was the only catalog Levi’s produced at the time. I was the sole designer/stylist for four years, involved in every aspect, from designing the catalog style guide, planning each page, conceiving photo shoots, choosing final photos, and finalizing layouts. It came out every season, four issues per year. Each covered Men’s Jeans, Menswear, Womenswear, Youthwear, and Dockers.

American Express

AMERICAN EXPRESS. As a Senior Art Director at SolutionSet, I worked on various campaigns, including American Express, American Express Membership Awards, and American Express Travel. This PowerPoint presentation deck is part of a series of B2B decks explaining American Express’s new product offerings. In addition to this deck, I created many business-to-consumer email campaigns and corresponding landing pages for American Express.

Charles Schwab

CHARLES SCHWAB. Brochures were sent to existing clients bundled with updates on their existing investments to upsell other funds and products. Creating unique designs of collateral for each product, I made sure to stay within brand guidelines. For the Schwab’s Select List newsletter I was asked to design something completely different from the brand. This newsletter served to guide and educate new and existing clients and was the focus of a nationally advertised resource that was offered free of charge.

Tahoe Gourmet Market

TAHOE GOURMET MARKET. An online store that sold high-end meats and wild game, the physical Tahoe Gourmet Market was located in downtown Truckee, California. Using the theme, provisions and pairings, that was successful at the Truckee location, TGM online focused on the highest quality meats and paired them with gourmet sauces from Northern California plus simple cooking instructions that resulted in delicious meals. I created the logo, all content for the e-commerce website (shot product photos of the prepared meals, meats and sauces), worked with a copywriter, designed layouts, all HTML, CSS and e-commerce production.

Evergreen Health

EVERGREEN HEALTH CO-OP. Evergreen Health Care was created under the Affordable Care Act. The plan required no referrals, had free preventive services, and included many no-cost generic prescription drugs. The 900,000-plus national provider network included all major hospitals in the state of Maryland. I worked with a copywriter and Evergreen’s marketing department to create a series of direct response brochures sent to different demographics to encourage individuals and businesses to enroll.

Maui Real Estate

Maui Real Estate Website

TEAM TEELE | ELITE PACIFIC PROPERTIES. Maui real estate, own a piece of paradise! I had my real estate license so I understand quite a bit about real estate first-hand. I negotiated the sale of vacation condo and second homes. For Team Teele I created the logo, business cards, farmed parts of West Maui with postcards and stats, created listing presentations and designed the website, was in charge of all marketing from top to bottom. Maui was so beautiful it was easy to find inspiration!

Printing Green

PRINTING GREEN | DIGITAL ORDERING FOR BACCHUS PRESS. Bacchus Press wanted an online ordering site; and Printing Green was this business’s first online print ordering site. I helped define the site’s scope and created this proprietary e-commerce print ordering website from scratch. I designed the logo, web design, full production, photography, and copywriting. I worked directly with the software developer on this Beta program to help determine the software based on user needs.

AMHC | U.S. Senate

AMHC | EVAN BAYH FOR U.S. SENATE. As a contract Senior Art Director, I’ve worked with AMHC, a top national political direct mail firm, since 1996. We created mail for Presidential races and some of the most highly contested U.S. Senate and U.S. Congress races. This campaign for Evan Bayh reminded constituents of his previous contributions in the U.S. Senate to work across the aisle to get things done for people. We sought to convey Bayh’s desire to help find a cure for Alzheimer’s and other such diseases in an understated, sensitive manner. We wanted to present this sensitive issue tactfully, considerate of the suffering of those affected.

AMHC | U.S. Congress

AMHC | MARY PELTOLA & JEFF JACKSON FOR U.S. CONGRESS. As a contract Senior Art Director with AMHC, a top national political direct mail firm, since 1996, I worked with a copywriter to create persuasion and get-out-the-vote mail on national campaigns for Presidential, US Senate, and US Congressional candidates. I created the Peltola for Congress mail campaign within her existing brand, adhering to the brand guidelines while driving each unique message we needed for each mailer. I created all branding used throughout the Jeff Jackson campaign and carried that brand through each mailer from concept to print-ready.

BOIC Eyewear

BOIC EYEWEAR. BOIC Eyeglasses were handmade in London at Algha Works, and are a real piece of history. These hand-crafted frames must be felt to be experienced; the frames pay homage to a rich history while attracting a young discerning clientele. BOIC wanted a classic, timeless catalog so I chose a brown craft cover stock with sepia/black printing and a simple black and white on an uncoated cotton text stock for the inside pages for an understated look.